Strategy-business has released their summer edition (registration required). I have become a great fan of their publication. Just pure solid gold.
Personally I have been wondering the lack of strategic marketing skills of many established companies. Somehow the marketing is still regarded as something tactical and non-critical function. The top ad agencies are complaining (behind the scenes) the lack of commitment and executive power from their clients. How are they supposed to provide clear and precise marketing and reach for the target audience as well as the financial targets without any sensible strategy or vision? Bring on the Super-CMO tells about this new trend of Chief Marketing Officers who are strategic in nature and operational in their skills.
Have you been facing a situation where you're totally competent of carrying out a certain task/project but your habitus and credibility are questioned along the process? Someone with more senior experience or better reputation among the management team should actually do your stuff just to be in the safe side... Build Your Organizational Equity explains how one should build a personal stock of equity (not the financial one) in order to protect and cumulate your well-being in the organisation.
Posted at June 5, 2003 11:50 AM